Yesterday, U-KISS dropped a teaser for their “0330” music video, and now the full version has arrived!
“0330″ stands for 3:30AM – a time of restlessness for those who have yet to fall asleep. It tells the story of a man who is unable to sleep after breaking up with his girlfriend. His grieving heart is expressed soulfully through the song’s soft lyrics and melody.
As for the music video, it delivers bright shots that reflect the fragile Spring season, which meld perfectly with the nature of the song.
The video ushers in a new era for U-KISS, and we can’t wait to see their performances later on. In the meantime, check out the MV below:
source: allkpop